It’s so hot I can almost see the heat shimmering from the pavement as I stumble onward. I’m melting, beads of sweat gliding down my temple and glittering across my brow. I’m uncertain I will survive until I step into the cooling shade of the awning at last and hear my favorite question in the English language.
“Will that be one scoop, or two?”
Does anyone actually say “one”?
Impulsive ice cream purchases are dominating the dairy industry. The market is seeing significant growth in ice cream consumption in the dairy business. Retail sales of ice cream in the United States rose a respectable 3.9% to $6.1 billion in 2017, according to data from Chicago-based Information Resources Inc. (IRI). This growth is especially seen in the recent explosion of ice cream pints. There is no sweeter impulse buy that passing by a tower of Halo Top at your local grocery store and tossing one of every unique flavor into the cart. The introduction of new flavors is expected to increase the overall market growth.
Rising demand for premium products has led to decline in sales of low-quality ice creams. In response, industry operators have introduced new brands or adjusted their standing recipes with superior ingredients. For example, IPM customer, Hudsonville Ice Cream, has shifted their recipes to include more wholesome ingredients and natural flavors.
The result is a delicious, nutritious, natural product we cannot wait to impulsively spoon into our mouths.
Go ahead, eat the whole pint.
We won’t tell.